What you will learn

Build an SEO strategy tied to business goals

Analyze competitors and build a topical map

Run technical audits, fix indexing and Core Web Vitals

Implement schema for rich results

Optimize for AI Search (GEO)

Plan safe link building

Build reporting dashboards and run SEO projects

12-session roadmap

Session	Topic	Key content
1	Strategic SEO thinking	SEO tied to business goals, KPIs, AI Overviews and GEO
2	Competitor analysis	Content gap, keyword gap, backlink gap
3	Topical maps & entities	Pillar–cluster, semantics, topic prioritization
4	Technical audit	Screaming Frog, 4xx/5xx errors, redirects, canonicals
5	Crawl budget & indexing	Robots, noindex, sitemaps, indexing reports
6	Speed & Core Web Vitals	LCP, INP, CLS; caching, images, CDN
7	Schema & rich results	JSON-LD for Organization, Article, FAQ, Course, LocalBusiness
8	Advanced content	Content briefs, refresh, pruning, controlled AI workflows
9	Internal links & anchors	Link architecture based on the topical map
10	Link building strategy	Guest posts, press PR, outreach, disavow
11	Data & reporting	Advanced GA4, Looker Studio, mining GSC data
12	Running projects & defense	Process, quoting, handling ranking drops; final project defense

Final project

A technical audit + topical map + 3-month SEO plan + Looker Studio dashboard for a real website.

Students who attend at least 75% of sessions and score 70/100 or higher on the final project receive a certificate of completion issued by DARIX.