What you will learn

Understand how Google ranks websites

Set up Search Console, GA4 and Rank Math

Research and group your own keywords

Optimize on-page with a 20-point checklist

Write SEO content, including with AI help

Get your business onto Google Maps

Read the data and plan 30 days of SEO

8-session roadmap

Session	Topic	Key content
1	SEO overview & how Google works	Crawl, index, rank; SERPs; white-hat vs black-hat; the 3 pillars of SEO
2	Tools & an SEO-ready website	Search Console, GA4, Rank Math; permalinks, sitemap, robots.txt
3	Keyword research	Search intent; Google Suggest, Keyword Planner, Ahrefs Free; difficulty
4	Keyword grouping & site structure	Topic clusters, mapping keywords to pages, avoiding cannibalization
5	On-page optimization	Title, meta, URL, headings, images, internal links; 20-point checklist
6	Writing SEO content	Top-10 analysis, outlines, E-E-A-T, writing with AI assistance
7	Local SEO & off-page basics	Google Business Profile, NAP, reviews; good vs bad backlinks
8	Measurement & final project	Reading GSC reports, rank tracking, a 30-day plan

Final project

A 20-keyword map assigned to pages + 3 published SEO articles + Search Console and GA4 connected.

Students who attend at least 75% of sessions and score 70/100 or higher on the final project receive a certificate of completion issued by DARIX.